The Snow Rooster: 3D Mockup for the Kellogg’s Event at Sassolungo
The project on video
Press play to watch it
The project
For the winter event by Kellogg’s, organised by the agency Spia Games (based in San Lazzaro di Savena, Bologna), we handled the iconic transformation of a snow groomer into what was dubbed the “Gallo delle Nevi” (Snow Rooster). The project, set against the stunning backdrop of the Sassolungo in the Dolomites, called for a perfect blend of artistic 3D modelling and mechanical engineering.
Marketing Results
The operation fully achieved its viral marketing goal. The majesty of the “Snow Rooster” against the panorama of the Dolomites generated a steady stream of social content, giving the Kellogg’s brand massive organic visibility and a memorable presence throughout the event.
The Technical Challenge: Stability and Modularity
To spread the load and adapt to the curvature of the roof.
Designed specifically for the vehicle’s roll bar.
The frame was designed to be fully dismountable, so it could be transported in a minimal-footprint crate made in-house.
The main requirement was to mount a monumental rooster comb (180 cm x 120 cm) on the roof of a snowcat, with only one anchoring point available: the cab’s roll bar.
We designed and built a custom-made steel support frame, featuring:
Making the 3D Mockup
High-density EPS foam machined on CNC equipment.
Hardening surface treatment (impact- and weather-resistant) with a gloss finish to reflect sunlight and maximise visual impact.
180 cm long x 120 cm high, with a thickness of 30 cm for 360° visibility.
The comb, the centrepiece of the branding, was produced to high quality standards to withstand high-altitude weather conditions:
More projects · Mockups & Sculptures
Mockups & SculpturesReplica cappuccino cup for Ewa CafèOpen the project →
Mockups & SculpturesReplica olive oil bottle that doubles as a side tableOpen the project →
Mockups & SculpturesReplica of Moana’s fish hookOpen the project →
Mockups & SculpturesVolcano pedestals with turntablesOpen the project →
Mockups & SculpturesMilk-drop table legsOpen the project →
Mockups & SculpturesGiant 3D Foam MozzarellaOpen the project →
Mockups & SculpturesYoghurt pot mock-up, Caseificio La ContadinaOpen the project →
Mockups & SculpturesMonumental Frog Coffee MachineOpen the project →
Mockups & SculpturesLife-Size Design Buffalo for BiancamoreOpen the project →
Mockups & Sculptures1:1 Foam Sculpture of a Classic Fiat 500Open the project →
Have a similar project in mind?
Design, production, finishing, logistics and installation: one point of contact, in Italy and across Europe.