3D Mascot Sculpture for Parco Commerciale Grancia

3D Mascot Sculpture for Parco Commerciale Grancia
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A monumental icon for the new Parco Commerciale Grancia brand

We worked with Parco Commerciale Grancia, located in the town of the same name in Switzerland, to bring the brand’s new mascot to life. An ambitious project combining historical roots, emotional design and outstanding production engineering.

The Concept: History and Family

The retail park’s new brand grew out of a deep connection with the past: the old logo featured a dragon. The designers chose to evolve this symbol by creating a family of dragons (mum, dad and little ones), joined in an embrace that symbolises the essence of the retail park: a family-friendly place..

Result: Visibility and Place Marketing

The sheer scale of the sculpture and the charm of the characters created an immediate “wow” effect, turning the park’s entrance into an iconic landmark. A land marketing piece that guarantees 24/7 visibility and a strong brand identity.

Technical Features and Fabrication

01Sculpture

Made from high-density EPS foam with a hard-coat treatment in fibreglass for maximum weather resistance.

02Base

Oval structure designed in-house with a core of galvanised steel..

03Cladding

Fully clad in curved Dibond and finished with specialist high-durability paints.

04Details

Installation of lettering with the company slogan “Solo da noi, Grancia”..

To ensure maximum virality and unprecedented visual impact, we created a complex piece standing over 5 metres tall..

From Factory to Installation (Full Service)

01Production

Craft and technological fabrication in our facilities.

02Logistics

Special transport and full handling of customs formalities for export to Switzerland.

03Installation

Strategically installed at the entrance to the retail park, positioned to be perfectly visible even from the nearby motorway..

Our team managed the entire life cycle of the piece:

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