Monumental welcome lettering for Gynitaly 2024
The project
For Gynitaly 2024 we created the monumental welcome lettering, an installation designed to identify the event and become a true visual landmark. The 3D logo, standing 1 metre high and extending almost 10 metres in length, was designed to welcome participants and double as a selfie spot that generates shares and visibility on social media.
The congress, an international event dedicated to gynaecology and minimally invasive surgery, brought together professionals and speakers from all over the world. In this context, the lettering was not just a scenic element but a tool for experiential communication: strong visual impact, instant recognition of the event brand and high virality.
A project that shows how a monumental logo can go beyond its aesthetic function and become landmark, content and marketing all at once. When set design also works for visibility, the result speaks for itself.
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