Christmas Set Design at Centro Sicilia, Catania – 400 m² Christmas Village

Christmas Set Design at Centro Sicilia, Catania
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The project on video

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🎨 Creative and design phase

The project began with illustrated sketches and an in-depth study of the spaces.
We analysed visitor flows, visibility, strategic points and area management to create a scenic route that is engaging, functional and encourages people to linger.

Each station was designed as an attractive photo spot, with strong visual and narrative impact.

⚙️ Complete operational management

The installation was completed in just 3 days, working mainly at night so as not to interfere with the normal flow of visitors and the centre’s retail activity.

We took care of:

  • In-house production of the sets

  • Transport and logistics

  • Unloading and handling

  • Complete installation

  • Scenic lighting

  • Dismantling at the end of the event

  • Storage in the centre’s warehouses

A turnkey service, with no operational disruption for the shopping centre.

🎄 Elements produced

01

Santa’s House

02

The Elves’ House

03

Giant scenic Christmas tree

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Perimeter backdrop with snowy mountains

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Decorative ice islands

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Snowmen

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Talking tree

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Modular wooden fencing to mark out the route

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Giant monumental entrance gateway

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Dedicated scenic lighting for a wow effect

We produced and installed:

Every element was custom-made, with attention to detail, safety and durability for the entire duration of the event.

📈 Results

01

Higher footfall

02

Longer dwell time

03

Increased sales for all stores

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Greater social engagement thanks to the photo spots

The event posted record numbers compared with previous years, demonstrating in practical terms how a strategically designed Christmas installation can generate:

A well-designed installation is not just decoration: it is an experiential marketing tool capable of turning Christmas into a driver of footfall and turnover.

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