Monumental Foam Lettering for the Castelcivita Caves – Freestanding 3D Welcome Sign

Set over two lines of text, the piece measures approximately 10 metres long by 3 metres high overall, making it a scenic installation with tremendous visual impact, perfectly integrated into the tourist and natural setting of the site.

Beyond its signage role, the lettering was conceived as a genuine tourist selfie spot.

Strategically placed in the entrance area, it allows visitors to:

• Take photos while waiting to go in

• Share content on social media

• Generate organic visibility for the site

• Strengthen the destination’s brand identity

An installation that turns waiting time into an experience, boosting spontaneous word of mouth and the digital promotion of the cave complex.